Posts tagged Perception
This College Footballer Mastered Misdirection (A Magician's Perspective)

North Texas punt returner Keegan Brewer is a magician—a “sleight-of-body” magician. Here’s how he successfully used principles of magic to misdirect his audience (the opposing team) so that he could score a touchdown. (Spoiler: Brewer was successful because he understood in that moment that using an audience’s expectations to fool themselves is diabolically effective.)

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The Best Keynote Speakers Share This Purpose

The purpose of my keynote speech is to do what Seth Godin describes: “ to communicate emotion. To create tension. To bring change.”

This quote comes from a great interview in Forbes magazine by Michael Solomon. In the same article, Richard Schelp, co owner and CEO of Executive Speakers’ Bureau writes that “the biggest success is when the keynote speech inspires the audience to leave different than they came in.”

It’s taken me 15 years to develop my Keynote Speech and turn it into an hour long transformative experience. My journey to create an ideal keynote speech started with wanting to “do something fun and different” for corporate audience that had grown tired of the expected.

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Want to Wow at Work? Learn to Think Like A Magician™

I’ve been a magician for over 20 years, specializing in teaching businesses the secrets of magic and how those insights can improve communication, sales and client relationships. As a speaker, trainer and facilitator, I teach that magic is a rich source of thinking tools. Those tools apply to any organization and any industry, but they also apply to individuals. You can make magic work for you, at work.

To prove it, I’m going to share a few magician’s secrets that can help you improve your career in the following areas: Innovation and Lateral Thinking, Perception Management and Social Intelligence.

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If You're In Sales, You Need To Think Like A Magician™

A sale, like a great magic trick, occurs inside the customer’s mind. And it is there where it is replayed, remembered and redefined continually after. The mind is the final battleground. Because magicians are masters of perception, they understand how to get into the heads of their prospects better than anyone else. That’s why the principles of magic can be so helpful in a business environment. If you’re in sales or customer service, here are four secrets to Think Like A Magician™.

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Overcome Sales Objections by Turning Your Company's Flaws into Features

Overcoming objections in sales and business can be tough...I have to handle concerns and objections often just by virtue of being a magician. So, what's the solution? Transform what people perceive as your company's FLAWS into FEATURES.

Find out how to change people's perceptions—and Think Like a Magician™—in this blog, which profiles the way the Hell's Kitchen restaurant in Minneapolis turns the worst seats in their restaurant into the best.

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3 Ways to Maximize How Customers Perceive Your Brand

This post is about how organizations can create experiences for their customers that are positive, engaging and align with their brand. 

The three strategies I share can be applied by any business that wishes to create a more engaging customer experience.

Whether you’re operating an escape room, a performing arts center or a news organization that gives tourists a peek at what you do, here are three things you should do:

  1. Meet expectations in a satisfying way.
  2. Go beyond expectations; create surprise and delight via unexpected moments.
  3. Connect the specific experience to the overarching brand promise or company mission/vision. 

Here is an example of how not to do this...

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How Marshall McLuhan Impacted the Medium of Magic

I talk to business people about the role of perception in communication and interpersonal relationships. In performing magic, I bring about an awareness of how our perceptions are impacted, affected and easily misled and self-manipulated. When I perform magic it is to highlight the way people see the world and communicate with each other. 

While I was studying Philosophy at the University of Central Florida I became fascinated with Marshall McLuhan. His ideas ended up influencing my magic in an interesting way. 

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Can you transform customer perceptions?

As a magician, I specialize in surprises: creating unexpected experiences and memorable moments. While the unexpected is a great foundation to my art, it is a challenge for my business. People want to buy what they know; what they have seen, heard and touched.

Clients are hesitant to “buy the invisible” – as Harry Beckwith points out in one of my .

Most of the people who hire me, first see me perform at another event. They make the connection that what they have seen me do will be a perfect fit for their business or social event and they contract me to perform. About 80% of my contracts come from people seeing me in person. Booking these shows is a breeze. People have seen it, they know it, they want it, they get it.

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