Your method
How your team does what they do: the process, the tools and the hours. It’s usually the first thing people explain.
Think Like A Magician™
A keynote on the difference between what your team does and what your customers feel.
Every role has methods, results, and effects. Most professionals lead with methods and results. Magicians hide the method and lead with the effect. Kostya Kimlat teaches your team to do the same, and shows it live with magic they can’t explain.
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Watch the keynote
Think Like A Magician, live.
1:31 · Kostya’s keynote for Moroccanoil
What happens in the room
He performs the idea before he explains it.
Every principle in the keynote is attached to a piece of live magic.
Kostya’s examples include the Mechanical Turk, an eighteenth-century machine that appeared to play chess and fooled Europe for decades, along with a Rubik’s Cube and a coin that vanishes in his hand and then in yours. Then your team works through the exercise themselves.
- They list the methods they’re responsible for
- They write the result each method produces beside it
- They write one sentence naming the effect they want to create
Method, result, effect
Customers only ever feel the effect.
Your result
What your team produced, like the number in the report. It’s measurable, and it’s rarely what the customer remembers.
Your effect
How the customer or colleague feels afterward. It never shows up on a dashboard, and it decides whether they come back.
A magician hides the method and delivers the effect.
Check availability
Check availability
You’ll hear from Kostya’s team within one hour during business hours.
Outcomes
What your team leaves with.
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An effect statement they wrote themselves
One sentence, in their own handwriting, naming what they want customers to feel after dealing with them.
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A shared vocabulary
Method, result and effect become words the whole team uses in meetings after the event, so the idea doesn’t fade once everyone is back at their desks.
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A new lens on customer interactions
Your team sees their work from the other side of the desk and adjusts.
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Something they remember
Each lesson comes with a piece of magic, so people remember the two together.
Client reviews
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Ryan Krenzischek
CDIO awards
Kostya was both entertaining and informative at our CDIO awards. He did an amazing job at making me realize my effect and mastering the art of perception!
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Keith L.
Regional Vice President
Kostya’s magic was amazing but the biggest takeaway was how you can change the way you are perceived as an individual and a company.
Logistics
What booking involves.
Think Like A Magician™
At a glance
The talk
- Length
- 60 minutes, with flexibility
- Format
- In person or virtual, with full interactivity
- Built for
- Sales kickoffs, leadership meetings, annual conferences
- Room size
- Small groups to 2,000+
Customization
- Planning call
- Every engagement opens with one, on audience, objectives and context
- Stays fixed
- The structure of the talk
- Built for you
- The examples and the magic
Questions
What planners ask.
Will our executives take this seriously?
Yes. Kostya has presented to leadership teams at NASA, AT&T and Siemens. The magic is written for smart adults.
How is this different from a motivational speaker?
Motivational speakers set out to inspire. This keynote gives your team one idea they can name and use the next day, tied to a piece of magic they won’t forget.
What does it cost?
Keynote fees are in the five-figure range and vary with format, customization and travel. You’ll hear from Kostya’s team within one hour during business hours, and a specific quote follows once the format, date and travel are clear.
Does it work as a sales kickoff keynote?
Yes. It’s built for sales kickoffs, leadership meetings and annual conferences. Salespeople learn to open with what the buyer will feel, then back it up with the method and the result.
Can it be tailored to our industry?
Yes. Every engagement starts with a planning call. The idea stays the same; the examples and application are built for your team.
How far in advance should we book?
As early as possible, particularly for sales kickoffs and conference season.
Book Think Like A Magician™ for your event.
Check availability
You’ll hear from Kostya’s team within one hour during business hours.