Posts tagged Top Posts
If You Can Think This Way, You Can Think Like A Magician™

Because we all perceive the world differently, we need—now more than ever—to better understand each other in order to communicate more effectively. This skill of understanding each other is one magicians have honed for centuries.

The art and craft of magic can showcase principles of applied psychology in action. Magicians think differently, see differently, and act differently. Understanding these differences and applying them in a different field can be very powerful.

If perception plays a role in your life or business, you'll find these new ways of seeing and acting permeating into your work life and your personal life. In the end, you won’t be a magician but you’ll learn to think like a magician. 

Read More
Want to Wow at Work? Learn to Think Like A Magician™

I’ve been a magician for over 20 years, specializing in teaching businesses the secrets of magic and how those insights can improve communication, sales and client relationships. As a speaker, trainer and facilitator, I teach that magic is a rich source of thinking tools. Those tools apply to any organization and any industry, but they also apply to individuals. You can make magic work for you, at work.

To prove it, I’m going to share a few magician’s secrets that can help you improve your career in the following areas: Innovation and Lateral Thinking, Perception Management and Social Intelligence.

Read More
How To Read People Like A Magician

Many people have taken personality tests to tell them who they are. But very few people can instantly assess the personality style of someone they meet. Thanks to this magical system, you’re now equipped to do just that.

You don’t have to rack your brain to search for the right word to describe someone. The magician’s method of four suits is simple to learn and easy to use in the real world. When you’re in the trenches of a presentation or negotiation, meeting people and trying to understand them on the fly, utilize the four suits to identify personality types quickly and easily. And then, give them what their suit needs.

Read More
3 Ways to Maximize How Customers Perceive Your Brand

This post is about how organizations can create experiences for their customers that are positive, engaging and align with their brand. 

The three strategies I share can be applied by any business that wishes to create a more engaging customer experience.

Whether you’re operating an escape room, a performing arts center or a news organization that gives tourists a peek at what you do, here are three things you should do:

  1. Meet expectations in a satisfying way.
  2. Go beyond expectations; create surprise and delight via unexpected moments.
  3. Connect the specific experience to the overarching brand promise or company mission/vision. 

Here is an example of how not to do this...

Read More