Thoughts from The Business Magician
Kostya’s Blog
Strategic Partnerships To Grow Your Business in the Digital Economy
The post-COVID virtual/digital economy is opening new doors for businesses and individuals willing to adapt and embrace change. Strategic partnerships with other businesses can help our organizations, employees, contractors and communities.
The Coronavirus Does NOT Mean Curtains For Artists
If you’re an artist, you have the choice to stop thinking like a starving artist. If you want your art and business to flourish, stop thinking like an artist and think instead like a small business owner.
Redefining The Purpose Of Your Business During A Pandemic
In my keynotes for business organizations, I speak about methods, results and effect. As the world is transformed by this global pandemic, I wanted to use my own principles to ensure I’m on the right path and that I remain effects-focused.
How I've Pivoted My Business From Physical to Virtual
I'm thankful for the opportunity to embrace change head on. I was able to pivot my business by going back to the core of what I do: engaging and entertaining. And by finding my bigger purpose: bringing people relief during a difficult time.
Embracing Digital Leadership
As a facilitator of live events, I’ve never embraced the digital world. Now, having the choice to do that or do nothing, I’ve decided to pivot.. In this time of “physical distancing,” it’s time for “digital socialization” and a new era of “digital leadership.”
Perceiving Your Work-Life In A Time of Crisis: Diving In or Tuning Out
This is an unprecedented time to reconsider, re-evaluate and re-think the relationship you have with your business. If you’ve taken care of the fundamental physiological and safety needs to get you through the Covid-19 crisis, you now have a choice of what to do with your time.
Want to Wow at Work? Learn to Think Like A Magician™
I’ve been a magician for over 20 years, specializing in teaching businesses the secrets of magic and how those insights can improve communication, sales and client relationships. As a speaker, trainer and facilitator, I teach that magic is a rich source of thinking tools. Those tools apply to any organization and any industry, but they also apply to individuals. You can make magic work for you, at work.
To prove it, I’m going to share a few magician’s secrets that can help you improve your career in the following areas: Innovation and Lateral Thinking, Perception Management and Social Intelligence.
The One Question That Saved This Company From Losing My Business
I was trying to get electronic payments out to my partners and vendors before the end of the year. What should have been an easy process turned into a nightmare.
When I first signed up with my financial institution five years ago, the charm of a small, hometown bank drew me in. I was tired of being treated as an insignificant account holder at the major behemoths. There was one particular detail that made me happy each time too: the calendar date was always correct.
A Magician's Look at Retail Marketing (Manipulation)
As consumers, it’s important to keep these perceptual tricks of the trade in the back of our minds when we shop. As business owners, operators or managers, it is equally important to know when to use them and when to avoid them.