Kostya Kimlat The Business Magician
Kostya Kimlat reaching out to welcome a volunteer from the audience as the room applauds

Personality Magic™

A keynote on reading people in the first few seconds, and giving each one what they need.

Kostya Kimlat teaches your team to read the person in front of them by watching two things, speed and temperature, and then to adjust how they talk to that person. He built the system over a career of performing for strangers, and he shows it live with magic.

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Trusted by

  • Planet Fitness
  • Tenable
  • NASCAR
  • Siemens
  • Adecco
  • Moroccanoil
  • ZS
  • IronNet
  • Avantor
  • Medix
  • Berkshire Hathaway HomeServices
  • Protegrity
  • Scorpion
  • Renewal by Andersen
  • Entrepreneurs’ Organization
  • PICPA
  • Orlando Sentinel
  • Wireless Zone
  • NASA
  • Morgan Stanley
  • Chick-fil-A
  • CooperVision
  • Fidelity National Financial
  • Better Business Bureau
  • Synchrony
  • Point32Health
  • Bullhorn
  • SimonMed Imaging
  • Baptist Health South Florida
  • LHH
  • Carquest
  • National Board of Chiropractic Examiners
  • Rollins College

Watch the highlights

Personality Magic, live.

1:44 · Kostya’s keynote for BCD Meetings

What happens in the room

Your whole room takes part.

Kostya teaches the system with live magic and with the people in your room.

  1. Over an attendee’s shoulder: his Personality Magic worksheet, with names written on it, and a pen in his hand

    01 Your team writes down someone they know for each suit and picks their own.

  2. Attendees on their feet between the rows of chairs, a smiling woman in the middle walking across with her worksheet

    02 Then everyone moves to sit with the rest of their suit.

  3. Seated attendees laughing and cheering with worksheets on their laps, one man raising his fist in the air

    03 Each group describes itself while the other three chime in.

  4. Kostya Kimlat on stage clapping as a volunteer holds a deck of cards, a screen behind them reading “Time for magic”

    04 Kostya brings one volunteer from each suit on stage for a card trick he built around what each one needs.

  • Which suit is the person in front of me?
  • Which suit am I right now?
  • What does this person need from me?

Why teams book it

What gets in the way of reading people.

One way of talking to everyone.

Most people talk to everyone the way they’d like to be talked to, which only suits people who share their style.

Personality tests in a drawer.

Nobody walks into a meeting holding their 60-page Myers-Briggs report, so the training rarely helps in the moment.

Reading hesitation as rudeness.

The skeptic with crossed arms and the person who takes over the conversation both get written off as difficult.

Teams missing a voice.

A team made up mostly of one suit keeps missing what the other three would have caught.

Kostya and four laughing volunteers on the TEDx Sarasota stage, the red TEDx letters behind them

TEDx Talk

How To Read Anyone In 6 Seconds

18 minutes

A conference attendee holds up her signed card, amazed, as Kostya reacts beside her on stage

Speed and temperature

Every read starts with two questions.

Speed

Is this person fast or slow? Diamonds and spades, the suits that come to a point, get to the point quickly. Hearts and clubs, the rounded suits, take time to build trust.

Temperature

Are they warm or cool? Warm people reach for a high five or a handshake. Cool people nod and keep their space. The red suits are warm, and the black suits are cool.

The adjustment

Once you know the suit, you know what that person needs. Your team changes their words and pace to complement the other person, without imitating them.

A magician speaks first, then watches how people react.

The four suits.

Faster Cooler
  • Diamonds Warm and fast, the excited participants. They volunteer first and want recognition, participation and variety. Match their energy and use their name.
  • Hearts Warm and slow, the supportive viewers. They watch their friends instead of the cards and care most about the group. Build trust slowly and never put them on the spot.
  • Clubs Cool and slow, the careful observers. They check the props and hate being fooled. Give them facts, time and room to reach their own conclusion.
  • Spades Cool and fast, the take-charge spectators. They want results and to know how long this will take. Give them the outcome and the choice.
Warmer Slower
  • Diamonds Warm and fast, the excited participants. They volunteer first and want recognition, participation and variety. Match their energy and use their name.
  • Hearts Warm and slow, the supportive viewers. They watch their friends instead of the cards and care most about the group. Build trust slowly and never put them on the spot.
  • Clubs Cool and slow, the careful observers. They check the props and hate being fooled. Give them facts, time and room to reach their own conclusion.
  • Spades Cool and fast, the take-charge spectators. They want results and to know how long this will take. Give them the outcome and the choice.

Check availability

Check availability

You’ll hear from Kostya’s team within one hour during business hours.

Attendees laughing and applauding with their Personality Magic worksheets in their laps

Outcomes

What your team leaves with.

  1. A read on the people they work with

    On a one-page worksheet, each person names a colleague, client or family member for every suit, and picks their own.

  2. Four words the whole team shares

    Diamond, heart, club and spade become shorthand in meetings, as in “I’m being too much of a club here. Let’s talk about the people.”

  3. An opener that reaches every suit

    Kostya walks through the opening line he spent years writing, one phrase for each suit, and shows your team how to write their own for meetings and first calls.

  4. A plan for one conversation

    Everyone picks one person they’ll meet with this week, the adjustment they’ll make, and how they’ll know it worked.

Client reviews

  • Jeremiah F.

    Leadership Seminole

    I learned more about reading people and categorizing their personality than all the books and trainings I’ve had combined.

  • Marc S.

    Scorpion

    He expertly delved into the different personalities of people and provided valuable insights on how to determine what kind of person you are dealing with.

  • Karen A.

    Prestige Global Meeting Source

    He was able to entertain a room of 200 people non-stop with his humor, his talent, his magic and knowledge of people and their personalities.

  • Robert M.

    Event attendee

    Really put reading people in a different perspective for me. I already used the ideas yesterday.

Read the story behind the talk: I Spent 20 Years Building This Keynote. TEDx Gave Me 18 Minutes.
Kostya Kimlat on stage laughing and pointing at four audience volunteers, one with her arms in the air

Logistics

What booking involves.

Personality Magic™

At a glance

The talk

Length
60 to 90 minutes
Format
Keynote or longer workshop, in person, with a livestream option
Built for
Sales kickoffs, entrepreneur groups, cross-functional teams, and healthcare and service teams
Room setup
Banquet rounds or classroom seating, so everyone has a surface to write on

Customization

Planning call
Every engagement starts with one
Materials
A printed worksheet and pen for every attendee, plus a digital version for anyone joining remotely
Same at every event
The four suits, speed and temperature
Built for you
The examples and scripts, written for the roles in your room

Questions

What planners ask.

Is this another personality test?

No. Nobody fills out a questionnaire. Kostya teaches your team to read other people in the moment, by watching their speed and temperature, and to adjust on the spot. If your team already uses DISC or Myers-Briggs, the suits line up with them.

Doesn’t this put people in boxes?

The suits describe how someone is acting right now. Everyone has all four and shifts between them with the person, the setting and the situation. Kostya is a diamond on stage, a club running his business and a heart at home.

How is this different from Think Like A Magician™?

Think Like A Magician™ is about how your team explains its value. Personality Magic™ is about reading the individual person in front of them and adjusting how they talk to that person, whether it’s a client, a colleague or a new hire.

See Think Like A Magician™

What’s the investment?

Keynote fees are in the five-figure range and vary with format, customization and travel. You’ll hear from Kostya’s team within one hour during business hours, and a specific quote follows once the format, date and travel are clear.

How far in advance should we book?

As early as possible, particularly for sales kickoffs and conference season.

Kostya celebrates on stage with two audience volunteers, arms raised
Kostya Kimlat alone in a spotlight on a dark stage, one hand raised toward the audience

Book Personality Magic™ for your event.

Check availability

You’ll hear from Kostya’s team within one hour during business hours.

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