A sale, like a great magic trick, occurs inside the customer’s mind. And it is there where it is replayed, remembered and redefined continually after. The mind is the final battleground. Because magicians are masters of perception, they understand how to get into the heads of their prospects better than anyone else. That’s why the principles of magic can be so helpful in a business environment. If you’re in sales or customer service, here are four secrets to Think Like A Magician™.Read More
Overcoming objections in sales and business can be tough...I have to handle concerns and objections often just by virtue of being a magician. So, what's the solution? Transform what people perceive as your company's FLAWS into FEATURES.
Find out how to change people's perceptions—and Think Like a Magician™—in this blog, which profiles the way the Hell's Kitchen restaurant in Minneapolis turns the worst seats in their restaurant into the best.Read More
As consumers, it’s important to keep these perceptual tricks of the trade in the back of our minds when we shop. As business owners, operators or managers, it is equally important to know when to use them and when to avoid them.Read More