Here’s a Breakdown of Kostya’s Signature Keynote Speech: Think Like A Magician™
Keynote Opening
Kostya introduces the "Think Like A Magician™" concept and sets the expectations for the keynote.
Story of the Turk
Kostya tells the story of a fake machine that inspired real innovation and led to the birth of the computer.
Experience Economy
The fine art of paying attention is more important than ever because we are in the "Experience Economy."
Where is Your Focus?
To understand the role that perception plays in your life or business, you must first identify what you're looking at.
A Funny Question
When people ask you "what do you do for a living" it can be tempting to impress them with your methods.
What are Your Methods?
Next Kostya takes the audience through the process of identifying the methods and effects in their profession.
Results vs. Effects
Kostya brings the audience to identify the ultimate effect they want to achieve.
How Effects Change
Bringing the message full circle, Kostya shows how your effects can change depending on your audience.
How Others See You
How do you want to be perceived? As a juggler or a magician?
Moving from Method to Effect
How do you know if you're on the right track? You'll hear "the three do's" of customer service.
A Review of Principles
Let's take a quick look at the main ideas we've discussed.
A Final Magic Trick
To close the keynote, Kostya presents a simple message of method and effect.