Thoughts From Meet the Business Magician
Kostya’s Blog
For executives, managers, and teams who need to stand out in today’s crowded marketplace, Kostya Kimlat shares proven techniques from 20+ years as a professional magician to help you read customers’ minds, manage perceptions, and create memorable moments. Plus, get exclusive behind-the-scenes content about his business journey and how he applies magical thinking to real-world business challenges.
The Perception of Magic in Culture is Changing
The zeitgeist is changing. In today’s social world magic is cool and popular.
And in my real-world performances people are approaching me before I approach them, asking to see some close-up magic.
I think what's most important is that people are starting to understand that magic takes skill. They understand now that I am not some charlatan pretending to have powers. Because I have made the choice to highlight my technical ability instead of a mysterious force, people are more open, accepting and interested. They’re not scared of magic, they dig it. And while they still incessantly make jokes about me taking their watches and wallets, they now have a positive correlation to magic.