Does Your Team Focus on Methods Or Effects?


Whatever business we are in, most of us focus on our methods—the reality, the hard work of what we do. But let’s be honest—do other people care about how hard we’re working? No! They only care about our effect—the perceived impact we have on them. This “Method & Effect” mindset is at the core of the way magicians perceive reality. But it is a brand new way of thinking for most businesspeople.

In my presentations as a keynote speaker, I take my audience through a breakdown, identifying their methods and effects. I help them Think Like A Magician™ by seeing the difference between how they perceive their work and how their audience—their patients, clients, customers, co-workers, investors—see their work. Identifying their “method and effect” allows them to take a greater control of the way they are perceived.